Sponsorship and Marketing with Nick Holden from South Africa

Today’s guest is Nicholas Holden. He is an industry-respected esports and gaming specialist in South Africa. He is the managing director of African Cyber Gaming League (ACGL.co.za) and works with Entravision 365 Digital as their Gaming Solution Specialist.

With over 11 years of work experience in gaming and esports, Nick and his team have played a pivotal role in growing competitive gaming in the school, university, and public sector in South Africa. With a strong belief in building a sustainable future for esport, ACGL provides a pillar via their award-winning platform from which to grow gaming not only in South Africa but also for the rest of Sub-Saharan Africa too.

Our discussion included:

The African Cyber Gaming League - a South African eSports company specializing in online and LAN tournament administration, management, and broadcasting.

• What is ACGL and how did it come about?

Sponsorship

• How to identify and recruit the right sponsors for your esports program
• Figure out what your value is first
• Does “no” really mean “no”?
• Metrics a sponsor may be looking for to be successful
• Challenges of sponsorship in the African esports world

Marketing

• Where can you find your audience?
• The importance of community
• Structure is key to success

Social Media

• How should an esports enterprise approach the use of social media
• Think of the platforms as “rooms”

Unpaid Media

• What is unpaid media and how can it be used
• “Shoot for the stars”
• Content strategy

Mobile

• Is mobile the future of esports in Africa?

Olympics

• Should the Olympics include esports in their program?

Episode Webpage: https://www.gamerschangelivespodcast.com/9-sponsorship-and-marketing-with-nick-holden-from-south-africa

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FEATURED IN THIS EPISDOE:

Nicholas “Nick” Holden:

LinkedIn: https://www.linkedin.com/in/holdenza/

Twitter: https://twitter.com/HoldenZA

African Cyber Gaming League - ACGL: https://acgl.co.za/

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PRODUCTION:

Creator and host: Tom Leonard (USA) - https://www.linkedin.com/in/tomeleonard/

Producer: Reginald Nsowah (Ghana) - https://www.linkedin.com/in/reginald-nsowah-09352929/  

ABOUT THE SHOW:

Play Games. Create Jobs. Change Lives.

The Gamers Change Lives Podcast is a show about how to build an esports business from literally anywhere in the world where each week we showcase the journey of an inspiring esports entrepreneur and learn how they solved one particular problem that everyone will ultimately face.

I am your host, Tom Leonard. I have a background in entertainment marketing. After working with many amazing esports entrepreneurs from emerging markets, they inspired me to create a show to tell their stories so that others can be motivated to create their own esports business. Gaming and esports can create jobs tackling the problem of global youth unemployment. Creating jobs from playing games. What could be better than that?

Thanks for listening to The Gamers Change Lives Podcast!