Oct. 15, 2022

The Business Side of Streaming and Esports Events

The Business Side of Streaming and Esports Events

Our guest is Christian Bishop, Director of Twitch Properties - Gaming & Esports.
Our discussion included:
Christian’s esports journey from venues, esports arenas, production companies, tournaments/leagues, teams and now on the platform side. “Going throu...


Our guest is Christian Bishop, Director of Twitch Properties - Gaming & Esports.

Our discussion included:

Christian’s esports journey from venues, esports arenas, production companies, tournaments/leagues, teams and now on the platform side. “Going through the grind.”

In Person Esports Events - TwitchCon

Revenue streams from in person events:

  • The difference between TwitchCon and other events
  • The 5 top sources of revenue
  • The most important revenue driver: “It’s the people”
  • Relevance, relevance, relevance
  • The value of media rights
  • Should every live event be online?

Sponsors and partners:

  • The hard work needed to land and keep sponsors and partners
  • The value of networking and going to as many events as possible
  • What if brands (endemic) only want to give you product?
  • Using sponsorship platforms like Sponsor United - https://sponsorunited.com/
  • How relevance impacts sponsorship

Brand Managers:

  • What are sponsors of live events looking for?
  • The value of having an “angle”
  • How underserved markets can be the best opportunity

On-line Esports Events – Twitch Rivals

  • What is Twitch Rivals?
  • 8 revenue streams for online events
  • The value in moving away from sponsorship to monetizing your audience directly

How should a content creator promote their own content?

  • Tips for building out your audience
  • Using new features on platforms to get the most attention
  • Christian’s journey on becoming a streamer himself – “It’s hard work!”

Upcoming changes to the streaming world

How much can a streamer expect to earn? The answer is, it depends.

Twitch and emerging markets

Olympics

  • Should the Olympics include esports in their program?

Closing comments

  • Brands need to know about gaming and esports
  • Gamers are moving into positions of power
  • Legacy sports impact on esports

Episode Webpage: https://www.gamerschangelivespodcast.com/the-business-side-of-streaming-and-esports-events-with-christian-bishop

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FEATURED IN THIS EPISDOE:

Christian Bishop is the Director of Twitch Properties - Gaming & Esports. He is a passionate lifelong gamer that is committed to building the esport community. His past experience includes Chief Revenue Officer of Method, Commissioner at Estars Studios, President of Business Development at Thunder Gaming, and many more positions working including working on the production of entertainment content.

LinkedIn: https://www.linkedin.com/in/mrchristianbishop/

Twitter: https://twitter.com/bishopchristian

Twitch: https://www.twitch.tv/

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PRODUCTION:

Creator and host: Tom Leonard (USA) - https://www.linkedin.com/in/tomeleonard/

Producer: Reginald Nsowah (Ghana) - https://www.linkedin.com/in/reginald-nsowah-09352929/ 

ABOUT THE SHOW:

Play Games. Create Jobs. Change Lives.

This is a show about how to build an esports business from literally anywhere in the world where each week we showcase the journey of esports entrepreneurs and others to learn how they solved a particular problem that everyone will ultimately face.

In Season Two our theme is “Follow the Money”.

I am your host, Tom Leonard. I have a background in entertainment marketing. After working with many amazing esports entrepreneurs from emerging markets, they inspired me to create a show to tell their stories so that others can be motivated to create their own esports business. Gaming and esports can create jobs tackling the problem of global youth unemployment. Creating jobs from playing games. What could be better than that?

Thanks for listening to The Gamers Change Lives Podcast!