Tushaar Garg is the Founder CEO of StreamO, an award winning creator economy start-up that connects brands with the notoriously hard to reach Gen Z audiences via a new breed of creators (half-athlete - half influencer) who specifically livestream long-form video content to their loyal fans and friends across YouTube Live and Twitch.
StreamO’s clients include Netflix, Amazon Prime, MX Player, One Plus, Crocs, Fastrack, Sony Play Station, Intel, Spotify and Dell Alienware amongst others.
Previously, Tushaar has been involved with market-maker start-ups in India that have become benchmarks in their respective fields.
In Cricket, he was involved as a founding member in the conceptualization and commercialization of the Indian Premier League (IPL). Tushaar also commercialized India's only ATP Tennis event, and, India's first fashion event - the Lakme Fashion Week.
In digital health, he led growth for Stepathlon, an award winning global “Virtual Race” platform that combines social participation, health and wellness to engage both sports fan communities and corporate employees with an inclusive engagement, mass participation and well-being experience.
In esports, Tushaar led monetization for U Cypher - India’s first esports league made-for-TV. He also grew the U Mumba Kabaddi franchise into a multi-sport IP with teams in esports, football, volleyball and table-tennis.
He is a Tennis Player, Tri-athlete, Trekker and a FIFA Masters and Shri Ram College of Commerce alum.
Our guest is Tushaar Garg from India. He is the Founder and CEO @StreamO as well as the Founder and CEO of Irony Esports. Our discussion included: Tushaar talks about how large the market is in India, for those playing …