March 18, 2023

Athletes That Are Investing In Esports

Athletes That Are Investing In Esports

Athletes That Are Investing In Esports


With abrupt halts and pauses in business operations for many businesses and organizations during the COVID-19 pandemic, there also was the birth and springing up of new organizations and investors, with esports bursting out loudly, and with interest growing rapidly won the hearts of some athletes. These athletes have gone steps further to expand their inquisitiveness, and out of that have made partnerships and deals, making them earn hugely in the esports space. A list of these individuals is what we will be covering today:

Photo credit: MARCA

Steph Curry

The Golden State Warriors player and two-time MVP Steph Curry has made his interests known in esports with his input adequately and widely seen with a whooping $37M (invested so far) into the esports brand TSM, who play professionally in Fortnite, League of Legends and other games. He partnered with teammate Andre Iguodala to invest in the brand and have been committed since.

Photo credit: Upcomer

Kevin Durant

Kevin Durant is somewhat of a tech entrepreneur, and his company “35 Ventures” has invested millions of dollars into tech firms like Silicon Valley. His latest addition is with the gaming company Vision Esports, where he has acquired a $38M stake to help with gamers winning amazing cash prizes as per the company’s motives. 

Photo credit: Dexerto

Jesse Lingard

Manchester United midfielder and England national team player Jesse Lingard acquired the UK-based esports organization Audacity Sports in 2021 and rebranded it as JLINGZ Esports. They compete in FIFA and Rainbow Six Siege

Photo credit: Esportz Network

Lando Norris

Lando Norris, known for his involvement with McLaren Racing as a Formula One driver, is very passionate about esports and content creation. As a result he has launched his own gaming and lifestyle brand Quadrant, which is involved with competitions such as the Halo Championship Series amongst others. 

Photo credit: AFK Gaming

Sergio Aguero

The former Argentina and Manchester City striker has his own esports organization KRU Esports which currently competes in FIFA and VALORANT. Even though they are a young organization, they have won three VALORANT titles: the VCT 2021: LAS Stage 2 Challengers 1, the VCT 2021: LATAM Stage 3 Challengers Playoffs and the VCT 2021: LAS Stage 3 Challengers 1 titles. 


More athletes are involved in the industry, yes we know, so going forward we will cover some more names. But it goes to show that this industry is on the rise, so get involved now as it’s hot and steaming!


Esports has helped create jobs for lots of people. Interested in knowing about the business side of esports? Listen to the Gamers Change Lives Podcast! We get experienced guests from all around the world featuring.  

Gamers Change Lives Podcast

By Jeffrey Osei-Agyeman