If you are an esports entrepreneur, or want to become one, there is a really good chance that you like being around people. Gaming and esports is naturally a community-based industry. So, take advantage of that.
Other entrepreneurial enterprises let’s say small shops, or farmers, or even the ever-increasing world of fin-tech, do not have a natural ecosystem based on live events. If you have a team, they are competing in live tournaments. Maybe you have your own tournaments attracting hundred, or maybe thousands of attendees. Streamers are also going to local events, and some go around the world.
These events are fun, let’s face it. But go with a purpose. Use each one as a networking opportunity for you and for members of your business team. Develop your own strategy for what works for you. As was pointed out by a smart guest on an upcoming episode of the Gamers Change Lives Podcast, you need to talk to people. Talk to everyone that you can and at all levels of the event.
Take notes, mentally or even better write things down. (There has to be app for that, right?) It is by talking to others that you will learn about their success and perhaps a few failures. As Warren Buffet said, “It is good to learn from your mistakes. It’s better to learn from other people’s mistakes”.
You have most likely already discovered that the esports industry is made up of individuals who are extremely willing to share their stories. Rarely do you find people who think that they have secrets that cannot be shared. Everything is out in the open at an event. So again, take advantage of that.
The other side of this approach is to be welcoming to everyone attending your events, especially competitors. We are all in this together, on a quest to make this industry even better than it already is.
Photo by Josh Berendes on Unsplash
